How to Promote Your Music on YouTube in 2023

Production & Music Industry
Updated on
July 28, 2023
Written by
Unchained Music
Wondering how to promote your music on YouTube? Explore effective strategies for YouTube music promotion beyond the classic music video.

YouTube has grown to become a veritable hub for music promotion, providing an unparalleled platform for showcasing music videos and connecting artists to a global audience. With a robust user base exceeding two billion and millions of music videos, mastering music promotion on YouTube is an essential strategy for any artist aiming for success. In this guide, we will walk you through top tips for optimizing your music promotion on YouTube and significantly increasing your visibility.

Want to learn about how to promote your music in other places as well? Check out this article.

Leveraging YouTube Ads for Enhanced Visibility

Promoting your music on YouTube starts with understanding and utilizing a powerful tool at your disposal - ads. These ads are customizable and can be strategically placed to seize the attention of potential listeners and turn them into devoted fans.

Creating Your Ad Campaign

To get started with ads to promote music videos on YouTube, you'll need to create a Google AdWords account. Once your account is set up, you can then choose the music video you want to promote. The video should ideally be engaging and indicative of the kind of music you produce. The goal is to make a strong, positive impression on your potential audience.

Choosing the Ad Format and Location

Next, decide on the ad format and location. YouTube offers a variety of ad formats such as display ads, overlay ads, skippable and non-skippable video ads, bumper ads, and sponsored cards. Display ads, for example, appear to the right of the feature video and above the video suggestions list, whereas overlay ads are semi-transparent and appear on the lower 20% portion of your video. Skippable ads allow viewers to skip ads after 5 seconds, whereas non-skippable video ads must be watched before the viewer can watch their video. The type of ad you choose can depend on your budget, your content, and your target audience.

Targeting the Right Audience

Targeting is a critical component of any successful ad campaign. With YouTube, you can target viewers based on their demographics, interests, and habits. You can even target people who have interacted with your channel in the past or who have shown interest in similar music genres. The more specific and accurate your targeting, the higher the chances that the viewers will engage with your ad and, subsequently, your music.

Benefits of Verifying Your YouTube Channel

A crucial step in boosting your online presence and enhancing your YouTube marketing strategy is verifying your YouTube channel. This process provides several key benefits that can help you maximize your reach, visibility, and overall effectiveness on the platform.

Improved Credibility and Recognition

Verification serves as a stamp of authenticity on your YouTube channel. It distinguishes you from unofficial channels and imitators, ensuring your audience knows that they are engaging with the genuine article. The verification badge next to your channel's name improves your credibility, enhancing your audience's trust and loyalty.

Access to Additional Features

A verified account allows you to access more features on the platform. You can upload videos longer than 15 minutes, live stream directly from your channel, and create custom thumbnails. These additional features can help you provide more varied and engaging content to your audience, fostering increased viewer engagement.

Detailed Analytics and Insights

Verification gives you access to YouTube Analytics, a powerful tool that provides detailed statistics about your viewers and their behavior. This includes information such as viewing times, demographics, devices used, and more. Such insights can help you tailor your content to your audience, optimize your posting schedule, and make strategic decisions to grow your channel.

Enhanced Search Engine Optimization (SEO)

A verified channel is likely to rank higher in search engine results, enhancing your visibility to potential listeners. This can increase your channel's discoverability, leading to more views, likes, comments, and subscribers.

Direct Promotion of Merchandise and Tours

Verified channels can use the Merchandise Shelf and Concerts features, enabling you to promote your merchandise and tours directly under your YouTube videos. This feature can help drive sales and ticket bookings, serving as an additional revenue stream.

Create Visually Engaging Music Videos

On an artist's YouTube channel, music videos and clips are expected. These visual interpretations of your music draw viewers into your creative world. Creating a high-quality and engaging music video is the perfect content to promote with ads. In the competitive arena of paid YouTube ads and music promotion, clips are indeed king.

Offering a Variety of Content Beyond the Music Video

To stand out in the crowded digital landscape and retain your audience's interest, it's essential to offer a diverse range of content on your YouTube channel. While your music videos are the main draw, supplementing these with other types of content can enrich your audience's understanding of your work, build a stronger bond, and keep them coming back for more.

Behind-The-Scenes Videos

Allow your audience to glimpse the magic that happens behind the curtain. Whether it's the making of a music video, the recording process in a studio, or a sneak peek into your tour life, these videos can give your audience a better understanding of the work and passion that go into your music. It personalizes your brand and strengthens your connection with your audience.


Video blogs or vlogs are another excellent way to engage with your audience on a more personal level. Talk about your songwriting process, share stories about your music career, or simply discuss your day-to-day life. This more relaxed and informal content can create a sense of familiarity and friendship between you and your audience.

Videos on Musical Influences

Sharing videos about your musical influences can be both informative and engaging. Discussing the artists and genres that have shaped your sound can give fans a deeper appreciation of your music. Plus, it can attract the attention of fans of those influences, expanding your listener base.

Live Performances and Rehearsals

Live performances showcase a raw and authentic side of your music that studio recordings may not capture. Additionally, sharing clips from rehearsals or soundchecks can provide an intimate, unpolished look at your music-making process, which can be intriguing to fans.

YouTube SEO is a Thing

Improving discoverability is an integral part of promoting your music and music video on YouTube, and one key strategy is leveraging the power of keywords. Utilizing appropriate keywords in your video titles, descriptions, and tags can enhance your visibility by making your official music videos easier to find in search results. This can lead to more views, more shares, and a growing audience for your music.

Video Titles

Your video title is one of the first things viewers see from your own youtube channel, and it plays a significant role in search engine optimization (SEO). Make sure your title is catchy, concise, and contains keywords that accurately represent your video content. This includes the name of the song, artist, and any other pertinent details like "official music video" or "live performance."


YouTube video descriptions give you more space to incorporate relevant keywords and provide additional information about your video. You could include lyrics, backstory, or the inspiration behind your next music video. Remember to also link to your other social media accounts and any merchandise or music platforms for your audience to explore.


Tags are another place where you can insert relevant keywords. While they might not be visible to viewers, they are crucial for YouTube's algorithm. Tags can include the music genre, the artist's name, song title, and other related terms.

Research Tools

Identifying the right keywords isn't always straightforward, but there are several tools that can help. YouTube Autocomplete is a simple yet effective tool that suggests keywords related to what you've started typing in the search box. This can give you an idea of popular search terms related to your music.

Google Trends is another valuable resource. It lets you see the popularity of specific search terms over time and can provide a comparative analysis of different keywords. This can help you find trending keywords that might attract more views.

Crafting Eye-Catching Thumbnails

Thumbnails play a significant role in determining whether a potential viewer will click on your video or not. It's essentially the first impression of your content whether it's a vlog or music video, and hence it should be intriguing, clear, and visually appealing. Here's how you can craft thumbnails that increase your clicks:

Quality of Images

Ensure that the image used in your thumbnail is of high quality. Blurry or pixelated images may deter potential viewers as they often indicate poor video quality. Use sharp, high-resolution images that give a professional look to your video.

Use of Color

Make use of vibrant, eye-catching colors. Bold colors can stand out and help grab viewers' attention, especially when your video is amongst several others. However, be sure that the colors you choose align with your brand image and the theme of the video.

Incorporate Text

Including a short, catchy phrase or the video's title in the thumbnail can draw in viewers. Keep the text concise and large enough to read even when the thumbnail is small. Choose fonts and colors that are easily readable and match your branding.

Thumbnail Design Consistency

Maintain a consistent style in your thumbnails. This can be achieved by using a consistent color scheme, font, or layout. It helps viewers recognize your content quickly and contributes to your overall branding.

Use Faces When Possible

Studies show that thumbnails with faces tend to perform better than those without. If your video content allows it, try to incorporate faces into your thumbnails. It creates a personal connection and can evoke emotions that might lead to higher click-through rates.

Test and Analyze

Experiment with different thumbnail designs and monitor their performance. This will help you understand what resonates best with your audience. Use YouTube's analytics to measure the effectiveness of your thumbnails and adjust your design strategy based on the data.

Building Connection with Your Audience

Engaging with your audience builds connection and encourages subscribers to return to your channel or to other social media channels. Respond to comments, create community posts to tease future videos, share updates, and keep in touch with your fans. The YouTube Studio app makes managing your profile and interacting with your audience a breeze.

Collaborating with Other Artists and Creators

One of the most impactful ways to promote your music and gain more visibility on YouTube is through collaborations with other artists and creators. These collaborations can take various forms, ranging from musical to content collaborations, each offering unique benefits.

Musical Collaborations

Musical collaborations can expose your music to a new, already engaged audience - that of the artist you collaborate with. It's a mutually beneficial arrangement that can bring fresh perspectives and creativity to your music. Collaborative efforts can include guest vocals on a track, co-writing a song, or remixing each other's music. The resultant product then gets shared across both artists' platforms, thereby reaching a larger audience.

Content Collaborations

Content collaborations may not necessarily involve creating music together but can include a variety of other content that fans find engaging. For instance, you could invite another artist for an interview, create behind-the-scenes videos of a joint project, or even engage in a friendly competition. This type of content is appealing because it shows a different side of you and the collaborating artist, building a deeper connection with the fans.

Collaborating with Influencers

In addition to collaborating with other artists, consider partnering with influencers from other domains like lifestyle, gaming, or fashion. They can feature your music in their content, host a live-stream with you, promote music together, or create a challenge around your music. Such collaborations help you reach out to a completely different set of audience who might become your fans.

Boosting Other Platforms with YouTube

By integrating your different social media platforms with your YouTube channel, you can foster a stronger and broader network of connections with your audience. Here's how you can leverage YouTube to boost your other platforms:

Social Media Links in Video Descriptions and Channel Bio

Including links to your other social media accounts like Instagram, Facebook, Twitter, or TikTok in your video descriptions and channel bio is an excellent way to direct your YouTube viewers to these platforms. This enables your audience to engage with you on multiple fronts, strengthening your relationship with them.

Promoting Other Platforms in Videos

Mention your other social media platforms in your videos, and invite viewers to follow or like your pages. For example, if you have a new song release on Spotify, you can make a short video on your YouTube account to announce it and ask viewers to check it out.

End Screens and Cards

Utilize YouTube's features such as end screens and cards. These are interactive elements that you can add to your videos to promote your other social media channels, websites, or music streaming platforms. For instance, you can add a clickable Spotify logo towards the end of your video, encouraging viewers to listen to your music there.


Cross-promotion involves promoting one platform on another and vice versa. For example, you can use your YouTube channel to promote an Instagram live session and use Instagram to drive traffic to your YouTube videos.

Placing Your Clips on Popular YouTube Channels

One powerful method to gain increased visibility for your music on YouTube is by featuring your music on already popular channels. Here's a deeper dive into this strategy and how it can enhance your YouTube music promotion:

Choose the Right Channels

Identify popular YouTube channels that align with your genre of music. The audience of these channels is more likely to appreciate your music and engage with it. Consider channels that host music playlists, music reviews, or even channels about music production or instrument tutorials.

Reach Out for Collaboration

Reach out to these channels and propose a collaboration. This could be a guest appearance in a video, featuring your official artist channel or a clip of your song in their content, or even a full-length video dedicated to reviewing or discussing your music. Keep your proposal clear, concise, and professional, and be sure to communicate the mutual benefits of the collaboration.

Provide High-Quality Clips

Ensure that you provide high-quality clips of your music. This not only improves the audience's experience but also boosts your image as a professional musician. You might also want to provide clips that are exclusive to the channel, making the feature more appealing to the channel's viewers.

Promote the Feature

Once your new video or music is featured, promote the collaboration on your own channel and other social media platforms. This encourages your existing fans to visit the collaborating channel and engages the channel's audience to check out your music.

Link Back to Your Channel

Ensure that there is a link back to your personal YouTube channel in the video description. This will allow interested viewers to find more of your content with ease.


Q1: How can I promote my music on YouTube?

A: There are various strategies to promote your music on YouTube, including using YouTube ads, getting your channel verified, creating music videos and diverse content, employing relevant keywords, creating interesting thumbnails, interacting with your audience, collaborating with other artists, and linking your other platforms.

Q2: Why is YouTube important for music promotion?

A: YouTube is a platform with over two billion users and is the number one place to post and showcase music videos. The vast audience base offers a great opportunity to get your music discovered by a global audience.

Q3: How can YouTube ads increase my visibility?

A: Ads on YouTube are customizable and can be placed in various locations like the home page, search results, and even within videos. These ads can guide viewers directly to your channel and boost your visibility.

Q4: What benefits do I get from verifying my YouTube channel?

A: Verifying your YouTube channel improves its SEO, gives you access to detailed stats, showcases it as a professional YouTube Channel and allows you to promote merchandise and tours directly under your YouTube videos, which could lead to an increase in audience engagement.

Q5: How can I optimize my YouTube video titles for better search visibility?

A: Using relevant and searched-for keywords in your video titles can increase your visibility in YouTube searches. Tools like YouTube Autocomplete and Google Trends can help find these keywords.

Q6: How can collaborating with other artists increase my visibility on YouTube?

A: Collaboration allows you to tap into other artists' fanbases, which can result in a larger viewership for your own videos, and increase the visibility of your music on the platform.




April 14, 2024
How to Nail Your Performances Every Time: A Musician's Guide
February 21, 2024
Deconstructing Remixes: The Anatomy of a Masterful Remix
August 10, 2023
Understanding Musical Royalties: A Comprehensive Guide to Rights and Payments


July 11, 2023
Exploring Music NFT Companies and NFT Marketplaces
June 28, 2023
Exploring Decentralized Music Platforms: 5 Impressive Web3 Music Streaming Services
March 7, 2023
The Top 10 Free Music Distribution Services for Independent Artists


January 23, 2024
Understanding the Apple Music Style Guide
July 25, 2023
How to Clear a Copyright Claim with Unchained Music
July 19, 2023
Getting You Music On Spotify Playlists in 2023