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Kuaishou is one of China’s leading short-form video and livestreaming platforms, known for its strong emphasis on authentic, community-driven content. Founded in 2011, the platform has grown into a major force in the country’s digital landscape, offering a vibrant ecosystem where users share daily moments, creative videos, and interactive livestreams. Kuaishou’s recommendation engine prioritizes genuine engagement over hyper-curated feeds, fostering a sense of inclusivity and connection among its hundreds of millions of users. Music plays a central role in the Kuaishou experience, powering trends, challenges, and user-generated videos that help songs achieve widespread popularity across China. Artists and creators benefit from integrated sound libraries, performance tools, and direct social engagement features that support fan growth and real-time interaction. With its focus on accessibility, creativity, and grassroots digital culture, Kuaishou remains a key platform shaping how audiences discover and engage with music and short-form content.
WebsiteInstagramKuaishou receives licensed music through approved distributors and rights partners who deliver audio files, metadata, and usage permissions. Once processed, tracks appear in Kuaishou’s in-app sound library for creators to use in short videos, edits, and livestream backgrounds.
Music can be added to short-form videos, creative edits, dance challenges, beauty content, gaming clips, and livestreams. Kuaishou also features trending sound pages where users discover popular tracks used across the platform.
Kuaishou needs correctly formatted metadata including Simplified Chinese and English titles, artist names, genre labels, mood tags, and rights information. Proper metadata ensures visibility in trending lists, search results, and recommendation feeds.
Kuaishou promotes music through trending sound charts, challenge events, hashtag campaigns, editorial picks, and algorithm-driven suggestions. Tracks frequently used in viral videos quickly rise within discovery sections.
Royalties are generated through licensing agreements that track song usage in videos and livestreams. Kuaishou reports usage to rights holders via distributors, who then pay artists based on standard royalty and reporting cycles.