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Tencent Music Entertainment Group (TME) is China's leading online music and audio entertainment platform, operating a portfolio of highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music, and WeSing. With over 800 million active users and 120 million paying subscribers, TME holds a dominant position in the Chinese music streaming market.
WebsiteInstagramTencent Video receives licensed tracks through approved distributors, labels, and music-licensing partners who submit audio files, metadata, and rights documentation. Once cleared, music can be used in official platform content such as teasers, edits, promos, and variety-show segments.
Music appears in dramas, films, reality programs, animation, user-generated clips, promotional reels, in-app short videos, and curated highlight packages. Background cues and commercial tracks are also used to enhance emotional and thematic storytelling.
Tencent Video requires accurate metadata including Simplified Chinese and English titles, artist names, composer/lyricist credits, ISRCs, publisher information, genre tags, and detailed usage rights (sync, background, promotional). Clean metadata helps Tencent Video attribute and track usage correctly.
Tencent Video highlights songs through drama OST pages, show-specific playlists, recommendation modules, promotional banners, and algorithm-driven short-video feeds. Tracks linked to popular series or viral scenes often gain rapid visibility across the platform.
Royalties come from synchronization licenses for official content, background-use agreements, and usage reporting for short-form or promotional media. Tencent Video reports plays and usage data to rights holders via distributors, who then pay artists according to standard royalty schedules.