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Supernatural is an immersive VR fitness platform that blends music, movement, and virtual environments to create a dynamic and engaging workout experience. Launched in 2020 by Within and later acquired by Meta, Supernatural offers full-body training sessions set in photorealistic landscapes ranging from global landmarks to serene natural vistas. The platform pairs its visually striking worlds with expertly choreographed workouts and licensed music from leading artists, creating an energizing atmosphere that motivates users through rhythm and motion. Supernatural’s workouts span boxing, flow-based movement, stretching, and guided meditation, each designed and led by professional coaches who provide real-time encouragement and form guidance. Its advanced tracking system captures performance metrics and helps users progress toward personalized fitness goals. Accessible through Meta Quest devices, Supernatural has become a standout example of how VR can transform exercise into an enjoyable, music-driven experience that feels more like play than traditional training.
WebsiteInstagramSupernatural receives music through licensed catalogue deals with labels, publishers, and approved distributors who provide audio files, metadata, and rights documentation. Once cleared, tracks are incorporated into trainer-led VR workout playlists.
Supernatural uses high-energy, emotionally driven, and rhythm-sensitive tracks across genres like pop, hip-hop, EDM, rock, indie, and contemporary classical. Songs are selected to match intensity levels and choreography patterns in VR routines.
Supernatural needs precise metadata including titles, artist names, tempo/BPM, mood descriptors, ISRCs, composer and publisher details, and full rights information. This helps trainers and curators pair music with exercise pacing and VR sequences.
Supernatural promotes songs through themed workout mixes, featured playlists, artist-spotlight sessions, and curated experiences tied to fitness categories (boxing, flow, cardio). Tracks that resonate with user performance data may gain recurring placement.
Royalties come from Supernatural’s licensing agreements covering music synchronization and streaming within VR workouts. Usage is reported to rights holders via distributors or publishers, who then pay artists based on standard royalty cycles.