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Migu Music is one of China’s largest digital music platforms, operated by China Mobile as part of its broader Migu digital content ecosystem. Launched in 2013, the service provides extensive access to licensed music across a wide range of genres, including Mandopop, Cantopop, K-pop, and international hits. Migu Music is known for its deep catalog, high-quality streaming options, and technologically advanced platform that integrates seamlessly with China Mobile’s telecommunications network and smart-device services. The platform stands out for its strong focus on live experiences and interactive music formats, offering exclusive concerts, digital fan events, and immersive AR/VR performances. Migu Music also plays a key role in rights management and music distribution within China, partnering closely with major labels, broadcasters, and entertainment companies. With its blend of large-scale reach, innovative digital features, and commitment to licensed content, Migu Music remains a central player in the country’s fast-evolving music streaming industry.
WebsiteInstagramMigu Music receives audio files, artwork, and metadata through approved distributors who prepare content according to Migu’s technical and localization requirements. Once processed, tracks appear in the Migu catalogue and can be streamed across China Mobile’s music ecosystem.
Migu needs accurate and fully localized metadata including Simplified Chinese titles, artist names, composer and lyricist credits, genre tags, and rights ownership details. Distributors ensure metadata follows Migu’s formatting rules for proper search and classification.
Migu showcases music through curated playlists, editorial sections, telecom-driven placements, trending charts, and exclusive promotions tied to China Mobile services. Popular tracks often receive additional visibility in featured recommendation zones.
Migu does not provide an international artist dashboard, but streaming metrics, playlist placements, and regional audience insights are made available through the distributor based on Migu’s internal reporting.
Royalties are based on listener activity, telecom subscription models, and Migu’s licensing agreements with rights holders. Usage data is reported to distributors, who then distribute earnings to labels or artists according to standard pay-out cycles.