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KuGou Music is a leading Chinese music streaming and download service established in 2004, and is part of Tencent Music Entertainment Group. With over 800 million users, KuGou has become a pioneer and leader in the online music entertainment industry in China. The platform offers a comprehensive set of entertainment features, including music streaming, downloads, karaoke, and live streaming services. KuGou is recognized as the preferred destination for users to discover music content trending on the internet.
WebsiteInstagramKuGou is one of the most influential music platforms in China, boasting more than 800 million users and offering streaming, downloads, karaoke, and live entertainment. As part of Tencent Music Entertainment Group, KuGou has become the go to destination for discovering trending music content. With Unchained Music, artists can distribute their tracks to KuGou and 220+ global platforms, ensuring their music reaches new audiences worldwide while leveraging marketing support to maximize visibility and growth.
Start NowKuGou receives new releases through approved distributors and rights partners that deliver audio files, artwork, and metadata in Tencent’s required formats. Once processed, the tracks become available across KuGou’s streaming app and web platform.
Yes. KuGou follows strict metadata guidelines, including proper character encoding for Chinese text, accurate artist names, and consistent genre classifications. Distributors ensure submissions meet these standards to avoid ingestion delays.
KuGou uses a mix of algorithmic recommendations, genre-based playlists, and social features like comments and user rankings to surface new tracks. Songs with strong engagement, plays, shares, or saves, tend to move upward in the platform’s discovery sections.
KuGou does not provide a direct artist dashboard for international artists, but performance data such as streams, user engagement, and playlist activity is typically provided through the distributor responsible for delivering the music.
Royalties are calculated based on KuGou’s licensing agreements and regional streaming performance. Payments are made to distributors or rights partners, who then report and distribute earnings to artists according to standard payout schedules.