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Canva is an Australian multinational software company that provides a graphic design platform accessible to users without professional design training. Launched in 2013, the platform offers a user-friendly interface with drag-and-drop functionality, enabling the creation of a wide range of visual content, including presentations, social media graphics, posters, and more. Canva operates on a freemium model, offering both free and paid subscription options, and has expanded its features to include tools for video editing, print services, and AI-powered design assistance. As of 2025, Canva serves over 230 million monthly active users across more than 190 countries.
WebsiteInstagramCanva sources music through approved distributors, libraries, and rights partners who deliver audio files, metadata, and licensing information. Once processed, tracks become available within Canva’s audio catalogue for use in videos, social media posts, and presentations.
Users can add licensed music to Canva video templates, social media posts, reels, presentations, ads, and branded content. Canva’s licensing model allows creators to incorporate tracks into exportable media without requiring separate music-clearance steps.
Canva needs clean and accurate metadata, including track titles, artist names, genre tags, mood descriptors, and rights information. This metadata helps users search for and identify suitable music within the platform.
Canva uses curated playlists, mood filters, genre categories, and AI-powered suggestions to help creators find music that fits their project style. Popular tracks often appear in recommended sections or template-based audio bundles.
Royalties come from Canva’s licensing agreements and subscription revenue. Canva reports audio usage and pays rights holders accordingly, with earnings flowing to labels, publishers, or distributors who then pay artists via standard reporting cycles.