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Who is the Best Selling Recording Artist of All Time?

Updated on
September 30, 2024
Written by
Unchained Music Team
ARTICLE OVERVIEW
Discover the biggest artists in the world right now, their top hits, and why they dominate the global music scene.

Top Artists of All Time

When we talk about the top artists of all time, we’re referring to a select group of musicians whose influence and success have transcended generations. These artists have not only sold millions of records but have also left an indelible mark on the music industry. According to the Recording Industry Association of America (RIAA) and the International Federation of the Phonographic Industry (IFPI), some of the most iconic names include:

  • The Beatles: With over 1 billion records sold worldwide, The Beatles are often hailed as the most successful and influential band in the history of popular music. Their innovative approach to songwriting and recording has set the standard for countless artists who followed.
  • Michael Jackson: Known as the “King of Pop,” Michael Jackson’s global success is unparalleled. With estimated sales of over 750 million records worldwide, his groundbreaking music videos and electrifying performances have made him a permanent fixture in pop culture.
  • Bob Dylan: A singular talent in the world of music, Bob Dylan has been a major influence on popular music for over five decades. His profound lyrics and unique voice have earned him a place among the best-selling artists, with estimated sales of over 600 million records worldwide.
  • Taylor Swift: A contemporary powerhouse, Taylor Swift makes history with every new release. With estimated sales of over 500 million records worldwide, she continues to dominate the charts and influence the pop and country music scenes.
  • Whitney Houston: Whitney Houston’s powerful vocals and wide range of hits have made her one of the best-selling artists of all time. With estimated sales of over 400 million records worldwide, her legacy continues to inspire new generations of singers.

Best Selling Artists

The best-selling artists of all time are a testament to the enduring power of music to captivate and inspire audiences around the globe. According to the RIAA and IFPI, these artists have achieved staggering certified sales figures:

  • Taylor Swift: With over 100 million certified sales in the United States alone, Taylor Swift is not just a favorite global music star but also one of the best-selling recording artists of all time. Her ability to reinvent herself with each studio album keeps her at the forefront of the music industry.
  • The Beatles: Boasting over 178 million certified sales in the United States, The Beatles remain one of the most successful bands in history. Their timeless music continues to attract new fans, solidifying their status as the best-selling artist in the world.
  • Michael Jackson: With over 134 million certified sales in the United States, Michael Jackson’s influence on music, dance, and fashion is undeniable. His album sales and iconic music videos have set records that few can match.
  • Led Zeppelin: This legendary rock band has over 111 million certified sales in the United States. Known for their powerful performances and groundbreaking albums, Led Zeppelin’s music continues to resonate with fans old and new.
  • Pink Floyd: With over 100 million certified sales in the United States, Pink Floyd’s innovative approach to rock music has earned them a place among the top selling recording artists. Their concept albums and elaborate live shows have left a lasting legacy.

Top Artists Dominating the Global Charts

1. Taylor Swift

  • Overview of recent albums and hits (e.g., Midnights).
  • Chart performance and streaming dominance.
  • Influence on the pop and country music scene. Taylor Swift had the three best-selling albums in the United States in 2023, significantly contributing to her status and recognition in the music industry. She also became the first artist to win the IFPI Global Recording Artist of the Year Award for a fourth time, showcasing her unprecedented success.

2. Drake

  • Consistent chart-topping hits and album releases (e.g., For All the Dogs).
  • Streaming milestones and cultural impact.

3. Bad Bunny

  • Global success as a Latin artist.
  • Record-breaking streams and impact on reggaeton and Latin music globally.

4. Beyoncé

  • Recent releases (Renaissance album).
  • Cultural significance and influence beyond music (fashion, philanthropy).

5. The Weeknd

  • Dominance in pop and R&B.
  • Impact of albums like After Hours and global tours.

IFPI Global Recording Artist of the Year

The IFPI Global Recording Artist of the Year award is a prestigious accolade that recognizes the artist who has achieved the most success globally, based on sales, streaming, and other metrics. This award highlights the recording artist’s influence and reach across the world. Some of the past winners include:

  • Taylor Swift: Winning the award in 2014, 2019, 2022, and 2023, Taylor Swift’s global success is unmatched. Her ability to connect with fans through her music and storytelling has made her a perennial favorite.
  • Drake: As the artist of the year in 2016 and 2018, Drake’s consistent chart-topping hits and cultural impact have solidified his place as one of the top selling recording artists in the world.
  • Ed Sheeran: Winning the award in 2017, Ed Sheeran’s heartfelt lyrics and catchy melodies have earned him a massive global following. His success as a solo artist is a testament to his talent and hard work.
  • BTS: This K-pop phenomenon won the award in 2020 and 2021, showcasing their incredible global reach and dedicated fanbase. BTS’s innovative approach to music and performance has made them a favorite global music star.

Top Artists by Genre

The top artists by genre represent a diverse array of musicians who have made significant contributions to their respective fields. Here are some of the standout names:

  • Pop: Taylor Swift, Katy Perry, and Justin Bieber are some of the biggest names in pop music. Their catchy tunes and massive fanbases have made them household names.
  • Rock: The Rolling Stones, Led Zeppelin, and Queen are legendary rock bands whose music has stood the test of time. Their influence on the genre is immeasurable.
  • Hip-Hop/Rap: Kendrick Lamar, Drake, and Cardi B are some of the top artists in hip-hop and rap. Their innovative styles and powerful lyrics have redefined the genre.
  • Country: Garth Brooks, George Strait, and Carrie Underwood are some of the most successful country artists. Their storytelling and heartfelt performances have earned them legions of fans.
  • Classical: Mozart, Beethoven, and Bach are timeless composers whose music continues to be celebrated. Their contributions to classical music are unparalleled.

Rising Stars

1. Olivia Rodrigo

  • Breakthrough success with SOUR and continued success with GUTS.
  • Appeal to Gen Z and the pop-punk revival.

2. Doja Cat

  • Genre versatility and hit singles.
  • Social media presence and influence on pop culture.

3. Ice Spice

  • Recent chart-topping hits and viral moments.
  • Cultural relevance in the hip-hop scene.

Best Selling Recording Artists with Massive Streaming Numbers

1. BTS

  • Global K-pop phenomenon.
  • Record-breaking streams and dedicated fanbase (ARMY).

2. Ed Sheeran

  • Consistent global chart-topping songs.
  • Record sales and successful world tours.

3. Justin Bieber

  • Longevity in the music industry and appeal across genres.
  • Streaming power and cultural influence.

Most Influential Recording Artists on Social Media

1. Billie Eilish

  • Social media engagement and dedicated fanbase.
  • Influence on Gen Z fashion, music, and culture.

2. Ariana Grande

  • Massive Instagram following and engagement with fans.
  • Recent projects and influence in pop and R&B.

Regional Recording Superstars with Global Reach

1. Shakira

  • Global appeal and recent resurgence in Latin and pop music.
  • Record-breaking performances and streaming success.

2. BLACKPINK

  • K-pop girl group dominating global charts and festivals.
  • Impact on fashion and music collaborations.

Collaborations and Features

Collaborations and features are a vital part of the music industry, allowing artists to blend their unique styles and create something new and exciting. Some notable collaborations include:

  • Taylor Swift and Justin Bieber: Their collaboration on “Bad Blood” brought together two of the biggest names in pop music, resulting in a chart-topping hit.
  • Kendrick Lamar and SZA: “All the Stars” is a powerful collaboration that showcases the talents of both artists, earning critical acclaim and commercial success.
  • Drake and The Weeknd: “Crew Love” is a standout track that highlights the synergy between these two Canadian artists, blending their unique styles seamlessly.
  • Ed Sheeran and Justin Bieber: “I Don’t Care” is a catchy pop hit that combines the strengths of both artists, resulting in a global success.
  • Beyoncé and Jay-Z: “Crazy in Love” is an iconic collaboration that has become a staple in both artists’ repertoires, showcasing their chemistry and talent.

These collaborations not only produce memorable music but also help artists reach new audiences and expand their creative horizons.

Factors Contributing to Recording Artist Success

Streaming Platforms (Spotify, Apple Music, YouTube):

Streaming platforms like Spotify, Apple Music, and YouTube have revolutionized how artists reach their audiences, allowing for global exposure with ease. High streaming numbers not only drive revenue but also increase visibility on charts, playlists, and recommendations, solidifying an artist's success.

Global Touring and Festivals:

Live performances through global tours and major festivals give artists an opportunity to connect with fans in person, increasing their visibility and fan loyalty. Headlining major events like Coachella or Glastonbury elevates an artist’s profile and cements their place in the global music scene.

Social Media Presence and Viral Moments (TikTok, Instagram):

Platforms like TikTok and Instagram play a pivotal role in launching viral moments, helping artists reach new audiences overnight. Consistent engagement on social media allows artists to build a dedicated fanbase and maintain their relevance in the fast-paced digital world.

Collaborations with Other Major Artists and Brands:

Collaborating with other big-name artists or major brands amplifies an artist's reach and introduces them to new fanbases. These partnerships also add credibility and create opportunities for crossover hits, further propelling an artist's success.

Taylor Swift Dominates the All-Time Charts

The biggest artists today, including Taylor Swift, Drake, and Bad Bunny, dominate the global charts with their hit releases and massive fanbases. Their reach extends beyond music, influencing culture, fashion, and social media trends.

These artists are reshaping the music industry by embracing new technologies, social media trends, and global distribution methods. Their impact is felt across streaming platforms, live performances, and brand collaborations.

As the music landscape continues to evolve, emerging artists like Olivia Rodrigo and Ice Spice are poised to become future superstars. New trends in genre fusion, global streaming, and digital fan engagement will likely define the next wave of successful artists.

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