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Music and merchandise appear on Taobao through verified sellers, typically labels, distributors, artist teams, or authorized storefront partners. Sellers upload product listings, metadata, pricing, and fulfilment details, and Taobao publishes the items within its marketplace.
Artists and labels can sell physical albums, vinyl records, CDs, photobooks, apparel, posters, digital collectibles, and fan merchandise. Taobao is widely used for limited editions and pre-order campaigns due to its massive reach in China.
Taobao requires accurate titles, artist names, product descriptions, track lists, format details (CD, vinyl, digital), images, SKU data, and seller verification. Clear metadata helps fans discover official products and reduces counterfeit risk.
Taobao surfaces items through search results, category pages, curated storefronts, recommendation algorithms, and live-commerce broadcasts. Popular or highly rated products often receive additional placement across the platform.
Taobao processes customer payments and transfers revenue to the seller’s Alipay account after deducting platform fees. Royalties or income shares are then managed by the seller’s label, distributor, or merch partner based on internal agreements with the artist.