Artist & Label Services
Music DistributionRoyalty AdvancesPlaylistingMarketingAudio MasteringGet Started
Sign upArtist Dashboard© 2026 Unchained Music. All rights reserved.
NetEase Cloud Music is a leading Chinese music streaming service developed by NetEase, Inc., launched in 2013. With over 800 million registered users, it offers a vast library of over 60 million tracks, including a significant proportion of non Chinese music, making it a prominent platform for music discovery in China.
WebsiteInstagramNetEase Cloud Music is one of China’s most influential streaming platforms, known for its vibrant music community and deep listener engagement. By distributing your tracks to NetEase Cloud Music with Unchained Music, you can tap into a massive audience across Asia and connect with fans who value discovery and interaction. Our platform helps independent artists and labels seamlessly share their music, gaining exposure on a service built for growth, feedback, and meaningful fan connection.
Start NowNetEase Cloud Music receives new releases through approved distributors and rights partners that deliver audio files, metadata, and artwork formatted to NetEase’s technical standards. After processing, tracks become available to listeners across the platform’s apps and web player.
NetEase requires complete and accurately formatted metadata, including song titles, artist names, lyrics, and genre tags. Distributors ensure the metadata supports Chinese character encoding and meets NetEase’s content guidelines.
NetEase uses algorithmic recommendations, curated playlists, user-generated playlists, and social interaction features like comments and reposts. Songs that receive strong engagement often trend within personalized feeds and editorial sections.
NetEase does not offer a direct artist analytics dashboard for international creators, but performance insights, such as stream counts, listener demographics, and playlist placements, are typically provided through the distributor that delivered the release.
Royalties are calculated based on regional streaming activity and NetEase’s licensing agreements with rights holders. Earnings are reported and paid to distributors or rights partners, who then pass the revenue on to artists according to standard payout schedules.