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Kuwo Music is a prominent Chinese music streaming platform established in 2005 and acquired by Tencent Music Entertainment Group in 2015. Known for its high-fidelity audio offerings and personalized user experiences, Kuwo provides a vast library of over 30 million licensed tracks. The platform emphasizes immersive listening through features like 24-bit lossless audio, scenario-based playlists, and karaoke functionalities. In May 2022, Kuwo Music launched functions tailored for four specific scenarios, sleeping, driving, working, and studying, to create a more practical and immersive experience for users. This initiative aims to meet diverse user needs, allowing the companionship of music in various daily activities.
WebsiteInstagramKuwo receives new releases through approved distributors and rights partners who deliver audio files, metadata, and artwork in Tencent Music Entertainment’s required formats. Once processed, the music becomes available across Kuwo’s apps and web platform.
Kuwo relies on accurate metadata including song titles, artist names, lyric formatting, and character support for both English and Chinese text. Distributors ensure the metadata is properly encoded and structured to meet Kuwo’s ingestion standards.
Kuwo uses personalized recommendations, curated playlists, and user-driven features like comments and popularity rankings to highlight new songs. Tracks with strong early engagement often receive more visibility within the platform’s discovery sections.
Kuwo does not provide direct analytics access for international artists, but distributors typically supply performance insights such as streaming numbers, geographic reach, and playlist placements based on Kuwo’s reporting.
Kuwo pays royalties to rights holders through licensing agreements, and distributors handle the financial reporting and payouts to artists. Earnings are based on regional streaming activity and follow Tencent’s established payout cycles.