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Douban FM is a music discovery and personalized radio platform developed by Douban, one of China’s most influential cultural and social networking communities. First introduced in 2010, Douban FM offers a minimalist, user-friendly listening experience centered on intelligent recommendations that adapt to each listener’s tastes. The service curates a wide range of independent, alternative, and niche genres, appealing particularly to users seeking music outside mainstream commercial channels. Integrated with the broader Douban ecosystem, known for its strong focus on film, literature, and the arts, Douban FM fosters a creative environment where music discovery is deeply connected to cultural expression. Its simple “like” and “skip” system refines recommendations in real time, allowing users to build a highly personal sonic identity. With its emphasis on taste-driven exploration, Douban FM remains a distinctive platform within China’s digital music landscape.
WebsiteInstagramDouban FM is a pioneering Chinese streaming service known for its focus on indie, alternative, and emerging artists. Built as part of the Douban cultural network, it offers listeners curated channels that highlight fresh sounds and underground talent, making it a go to destination for fans seeking something beyond the mainstream. For artists, Douban FM provides a unique opportunity to connect with tastemakers and audiences who value originality and discovery. Through Unchained Music, creators can distribute to Douban FM alongside 220+ global platforms, ensuring their music reaches listeners who crave new and authentic voices.
Start NowDouban FM receives tracks through approved distributors who supply audio files, metadata, and rights information. Once ingested, songs are categorized into mood and genre stations that power Douban FM’s personalized radio experience.
Douban FM focuses on alternative, indie, electronic, folk, and culturally significant music. Its algorithm curates tracks into emotional themes and listening moods, helping users discover new artists organically.
Douban FM needs detailed metadata including track titles, artist names, mood indicators, genre labels, language information, and rights ownership. Proper metadata ensures the song is matched to appropriate emotional or stylistic channels.
The platform surfaces new music through editorial recommendations, user tagged playlists, algorithmic suggestions, and listening habits unique to Douban’s culturally engaged community. Songs that resonate with users tend to rise quickly in themed stations.
Douban FM pays royalties via licensing agreements tied to non interactive streaming. Usage and play data are reported to distributors or rights holders, who then compensate artists according to their standard royalty schedules.