Unchained Music Distribution passport
- Platform
- XITE
- Site
- xite.com
To get your music videos on XITE, distribute through Unchained Music. Deliveries typically go live within 24 hours to 7 days.
XITE is the Amsterdam based music video network that reaches around 100 million households through linear TV channels and interactive apps on platforms like Roku, Amazon and Comcast. Delivery there puts your official music video on television screens across North America and Europe.
XITE rebuilt music television for the streaming era: linear music video channels carried by TV providers, plus interactive apps where viewers search, like, skip and build their own video mix, reaching roughly 100 million households across North America and Europe. The catalog spans all three major labels and a wide roster of independents, and every video on the service is an official video reviewed by XITE's curators; there is no user uploaded content. That makes XITE one of the highest quality surfaces an independent music video can appear on, and one of the few that still puts videos on actual televisions. Delivery runs through approved distributors and is available to Unchained Music Artist Services clients, who can plan video delivery into a release alongside the audio.
The same four steps for every release, whichever stores you send it to.
Sign up and pick the plan that fits. Grow is one artist profile, Pro is three and adds editorial pitching.
Audio, artwork and the metadata that travels with them: titles, credits, release date and rights.
Select your stores and send the release to all of them in one go.
A person checks the release before it leaves. It typically appears on the platform within 24 hours to 7 days.
Updated September 2026
Five questions, answered for this platform specifically.
XITE is a music video network from Amsterdam that operates linear TV channels and interactive video apps. It is carried on platforms including Roku, Amazon devices, Google Play and cable providers such as Comcast, reaching around 100 million households across North America and Europe.
XITE takes official music videos through approved labels and distributors, and every video is reviewed by its curation team before going live. At Unchained Music, XITE delivery is available for Artist Services clients, so a video plan can be built into your release alongside the audio delivery.
Yes. Alongside the major label catalogs, XITE licenses independent repertoire, and independent videos sit in the same apps and channels as major releases. The bar is quality and officialness: it must be a proper official video for a released track, delivered through an approved partner.
You need an official music video for a distributed release, in broadcast quality, with rights cleared for everything in the picture as well as the music. Plan lead time into the release schedule, since video ingestion and curation review take longer than audio delivery.
No. YouTube is an open upload platform; XITE is a curated television network. Nothing on XITE is user generated, every video is hand reviewed, and the viewing happens on TV screens through channels and apps. For an artist that means a more premium context and a lean back audience that watches rather than clicks away.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services