Unchained Music Distribution passport
- Platform
- Vevo
- Site
- hq.vevo.com
- Social
- @vevo
Unchained Music helps independent artists share their music videos on Vevo, the world’s leading platform for premium video content. With global reach, we make it simple to connect with fans and grow your audience through high quality visuals.
Vevo is the world's leading music video network, offering a vast library of over 900,000 official music videos from artists across all genres. Founded in 2009 as a joint venture between Universal Music Group and Sony Music Entertainment, Vevo has become a premier destination for high quality, official music content. The platform is renowned for its curated playlists, exclusive live performances, and original programming, providing fans with an immersive music experience. Vevo's extensive distribution network includes major connected TV platforms, streaming services, and digital channels, ensuring global access to its content.
Five questions, answered for this platform specifically.
VEVO receives official music videos through approved distributors and label partners who submit the video files, metadata, and rights information. Once verified, VEVO publishes the content on YouTube under the artist’s Official VEVO channel and across partner TV platforms.
VEVO hosts official music videos, lyric videos, performance clips, visualizers, and high quality live sessions. All content must meet VEVO’s technical, creative, and rights standards before being distributed.
VEVO needs accurate titles, artist names, ISRCs, credits, release dates, and rights details, along with properly formatted thumbnail images. This metadata helps VEVO categorize and surface videos across YouTube and TV networks.
VEVO highlights videos through curated playlists, editorial programming, genre hubs, trending sections, and connected TV channels. Videos with strong engagement on YouTube may gain additional placement across VEVO's extended syndication network.
Royalties are generated from YouTube ad revenue and VEVO’s partner platforms. Earnings are paid to rights holders via the distributor or label delivering the video, based on monetization performance and VEVO’s reporting schedules.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services