Unchained Music Distribution passport
- Platform
- UMA (VK)
- Site
- vk.com
- Social
- @umavkoficial
Unchained Music helps artists share their songs on UMA VK, Russia’s leading social music platform. With global reach, playlist placement, and audience insights, we make it easy to connect with new fans.
UMA (VK Music) is a major streaming platform within the VK ecosystem, offering one of the most comprehensive digital music experiences in Russia and the CIS region. Originally developed as part of VKontakte’s audio services, UMA has evolved into a standalone music platform with a vast catalogue spanning global hits, regional favourites, and exclusive local releases. Its deep integration with VK's social network enables a uniquely interactive listening environment where users can share tracks, discover music through friends, and engage with artist communities. Powered by VK’s advanced recommendation and personalization technology, UMA provides curated playlists, smart mixes, and editorial selections designed to match listener tastes across a wide range of genres. The platform also supports high quality streaming, offline listening, and seamless use across mobile, desktop, and smart device ecosystems. As a key player in the regional music market, UMA continues to expand its offering, connecting millions of users with the artists and sounds shaping contemporary Russian language music culture.
Five questions, answered for this platform specifically.
UMA (United Media Agency) manages licensing, rights clearance, and catalogue agreements for VK Music, OK Music, and related VK owned services. It ensures that music hosted on these platforms is used legally and that rights holders receive accurate royalty reporting.
Distributors deliver audio files, artwork, and metadata to VK Music, and UMA validates that the incoming content is covered under existing licensing agreements. UMA verifies rights ownership before tracks become available in the VK Music catalogue.
UMA needs precise metadata including artist names, ISRCs, composer credits, publisher information, and territory rights. This allows UMA to match usage data accurately and ensure proper royalty allocation across VK’s platforms.
UMA collects play data, user interactions, and catalogue activity across VK owned music products. It uses this information to generate detailed usage reports, which are shared with rights holders, distributors, and collective management organizations.
UMA calculates royalties based on streaming activity, subscription levels, ad supported usage, and VK’s licensing terms. Payments are made to labels, publishers, and distributors, who then pass earnings on to artists according to standard royalty cycles.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services