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Distribute Your Music on Taobao with Unchained

Distribute to Taobao Questions
Unchained Music Distribution passport
Platform
Taobao
Site
taobao.com
Social
@taobao.official
About

Taobao allows artists to share their music across one of China’s most influential digital platforms. With Unchained Music, you can distribute your songs, expand your reach, and strengthen your global presence.

Taobao Live is a livestreaming shopping service that combines entertainment, influencer marketing, and instant purchasing to create one of the most powerful e‑commerce ecosystems in the world.

Questions

What to know about Taobao

Five questions, answered for this platform specifically.

How does music or artist merchandise get listed on Taobao?

Music and merchandise appear on Taobao through verified sellers, typically labels, distributors, artist teams, or authorized storefront partners. Sellers upload product listings, metadata, pricing, and fulfilment details, and Taobao publishes the items within its marketplace.

What types of music related products are commonly sold on Taobao?

Artists and labels can sell physical albums, vinyl records, CDs, photobooks, apparel, posters, digital collectibles, and fan merchandise. Taobao is widely used for limited editions and pre order campaigns due to its massive reach in China.

What metadata or product information does Taobao require for music listings?

Taobao requires accurate titles, artist names, product descriptions, track lists, format details (CD, vinyl, digital), images, SKU data, and seller verification. Clear metadata helps fans discover official products and reduces counterfeit risk.

How does Taobao help promote artist products to potential buyers?

Taobao surfaces items through search results, category pages, curated storefronts, recommendation algorithms, and live commerce broadcasts. Popular or highly rated products often receive additional placement across the platform.

How are payments and royalties handled for music and merch sold on Taobao?

Taobao processes customer payments and transfers revenue to the seller’s Alipay account after deducting platform fees. Royalties or income shares are then managed by the seller’s label, distributor, or merch partner based on internal agreements with the artist.

Where to find them
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The tool behind it Music Distribution Deliver your release to Taobao and the rest of the stores from one upload, checked by a person before it goes. Distribute to Taobao
Get on this store

Send your next release here.

Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.

Self-serve Start DIY

Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.

Start DIY
By application Artist & Label Services

For multi-release plans and label rosters, scoped with the services team before anything starts.

Apply for Artist & Label Services