Unchained Music Distribution passport
- Platform
- Taobao
- Site
- taobao.com
- Social
- @taobao.official
To get your music on Taobao, distribute through Unchained Music. Releases typically go live within 24 hours to 7 days.
Taobao allows artists to share their music across one of China’s most influential digital platforms. With Unchained Music, you can distribute your songs, expand your reach, and strengthen your global presence.
Taobao Live is a livestreaming shopping service that combines entertainment, influencer marketing, and instant purchasing to create one of the most powerful e‑commerce ecosystems in the world.
The same four steps for every release, whichever stores you send it to.
Sign up and pick the plan that fits. Grow is one artist profile, Pro is three and adds editorial pitching.
Audio, artwork and the metadata that travels with them: titles, credits, release date and rights.
Select Taobao at store selection, along with everywhere else you want the release to land.
A person checks the release before it leaves. It typically appears on the platform within 24 hours to 7 days.
Updated August 2026
Five questions, answered for this platform specifically.
Music and merchandise appear on Taobao through verified sellers, typically labels, distributors, artist teams, or authorized storefront partners. Sellers upload product listings, metadata, pricing, and fulfillment details, and Taobao publishes the items within its marketplace.
Artists and labels can sell physical albums, vinyl records, CDs, photobooks, apparel, posters, digital collectibles, and fan merchandise. Taobao is widely used for limited editions and pre order campaigns due to its massive reach in China.
Taobao requires accurate titles, artist names, product descriptions, track lists, format details (CD, vinyl, digital), images, SKU data, and seller verification. Clear metadata helps fans discover official products and reduces counterfeit risk.
Taobao surfaces items through search results, category pages, curated storefronts, recommendation algorithms, and live commerce broadcasts. Popular or highly rated products often receive additional placement across the platform.
Taobao processes customer payments and transfers revenue to the seller’s Alipay account after deducting platform fees. Royalties or income shares are then managed by the seller’s label, distributor, or merch partner based on internal agreements with the artist.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services