Styngr: Your Music Inside the Game

Styngr is a music technology company that licenses catalog music into video games and virtual worlds. It provides game developers with an API and SDK for in game radio, short licensed clips called styngs, and music driven purchases, handling the rights clearance and reporting that game studios cannot easily build themselves.

Styngr licenses catalog from labels and distributors rather than accepting direct artist uploads. Distribute your release through Unchained Music and it can be delivered into the pool that Styngr powered integrations program from, so your tracks become available to the games and experiences built on its platform.

Styngr integrations have appeared in Roblox experiences and in Lunar Client's Lunar FM radio for Minecraft players, and the company has run artist campaigns inside games with major label acts. Its label deals with Universal, Warner and Believe give integrations a broad licensed catalog to draw from.

When players stream in game radio, use styngs or buy music driven items, that activity is licensed and reported, and rights holders share in the revenue. Your share is paid through your distribution and rights chain like any other licensed use of your recordings.

A styng is Styngr's name for a short licensed music clip, typically a few seconds long, that a player can attach to an in game moment, emote or celebration. Styngs are bought or unlocked inside the game's own economy, which is what turns a musical moment into a licensed, royalty bearing use.