Unchained Music Distribution passport
- Platform
- QQ Music
- Site
- y.qq.com
- Social
- @tme_official_
QQ Music is one of China’s largest streaming platforms, offering millions of users access to global and local music. By distributing your tracks to QQ Music with Unchained Music, you can expand your reach into one of the world’s fastest growing digital markets. Our distribution model ensures independent artists and labels connect with new fans across Asia through Tencent’s powerful music ecosystem.
QQ Music is China's leading music streaming platform, launched in 2005 by Tencent Music Entertainment Group. With over 800 million users, it offers a vast library of local Chinese and international music, combining premium audio streaming with powerful social features. The platform operates under a freemium model, providing free access to a limited selection of music, while offering enhanced features through paid subscriptions.
Five questions, answered for this platform specifically.
QQ Music receives new releases through approved distributors and rights partners that deliver audio, artwork, and metadata in Tencent’s required formats. Once processed, tracks appear across QQ Music’s extensive catalogue for users in supported regions.
Yes. QQ Music requires accurate metadata including Chinese character support, genre classifications, and proper artist attributions. Distributors ensure all content follows Tencent’s standards to avoid delays during the ingestion process.
QQ Music uses algorithmic recommendations, curated playlists, and social features like comments and shares to promote new music. Strong engagement signals, such as saves, reposts, and playlist additions, can increase visibility across the platform.
Performance insights such as streams, listener engagement, and playlist activity are typically reported through the distributor that delivered the track. QQ Music does not provide a direct, standalone artist analytics dashboard for international artists.
QQ Music pays royalties to rights holders through licensing agreements, and distributors handle the reporting and pay outs to artists. Earnings are based on regional streaming activity and follow Tencent’s reporting cycles.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services