Unchained Music Distribution passport
- Platform
- Site
- pinterest.com
- Social
Pinterest is a hub for creativity where music connects communities worldwide. With Unchained Music, your tracks can be added to pins, boards, and projects, giving artists more opportunities to be discovered and grow globally.
Pinterest is a visual discovery and inspiration platform where users can explore ideas and content such as recipes, home design, style, and more. Users save (“pin”) images and videos to thematic boards, enabling both personal organization and creative inspiration. The platform also integrates features for visual search and commerce, positioning itself at the intersection of search, social and shopping.
Five questions, answered for this platform specifically.
Pinterest sources licensed music through approved distributors and rights partners who deliver audio files, metadata, and rights information for use in Idea Pins, short videos, and creative content. Once processed, tracks appear in Pinterest’s in app music library for creators.
Creators can add music to Idea Pins, short form video posts, tutorials, fashion content, DIY guides, recipe clips, and other visual storytelling formats. The music library is designed to support expressive, shareable content.
Pinterest needs accurate metadata, including track titles, artist names, genre tags, and mood descriptors, so creators can search for the right sound. Distributors ensure metadata is formatted for Pinterest’s creative tools and search algorithms.
Pinterest uses curated playlists, mood categories, trend based recommendations, and creator templates to help users find suitable tracks. Popular or frequently used sounds often appear in trending or recommended sections.
Royalties are earned through Pinterest’s licensing agreements and usage reporting. The platform tracks how often and where a track is used in content and pays rights holders via labels, publishers, and distributors based on standard reporting cycles.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services