Unchained Music Distribution passport
- Platform
- Migu
- Site
- music.migu.cn
To get your music on Migu, distribute through Unchained Music. Releases typically go live within 24 hours to 7 days.
Migu Music is one of China’s leading digital music platforms, operated by China Mobile, and known for its vast catalog of local and international tracks. By distributing your music to Migu Music with Unchained Music, you can connect with millions of listeners across Asia who value discovery, curated playlists, and high-quality streaming.
Migu Music is one of China’s largest digital music platforms, operated by China Mobile as part of its broader Migu digital content ecosystem. Launched in 2013, the service provides extensive access to licensed music across a wide range of genres, including Mandopop, Cantopop, K-pop, and international hits. Migu Music is known for its deep catalog, high quality streaming options, and technologically advanced platform that integrates seamlessly with China Mobile’s telecommunications network and smart-device services. The platform stands out for its strong focus on live experiences and interactive music formats, offering exclusive concerts, digital fan events, and immersive AR/VR performances. Migu Music also plays a key role in rights management and music distribution within China, partnering closely with major labels, broadcasters, and entertainment companies. With its blend of large scale reach, innovative digital features, and commitment to licensed content, Migu Music remains a central player in the country’s fast evolving music streaming industry.
The same four steps for every release, whichever stores you send it to.
Sign up and pick the plan that fits. Grow is one artist profile, Pro is three and adds editorial pitching.
Audio, artwork and the metadata that travels with them: titles, credits, release date and rights.
Select Migu at store selection, along with everywhere else you want the release to land.
A person checks the release before it leaves. It typically appears on the platform within 24 hours to 7 days.
Updated August 2026
Five questions, answered for this platform specifically.
Migu Music receives audio files, artwork, and metadata through approved distributors who prepare content according to Migu’s technical and localization requirements. Once processed, tracks appear in the Migu catalog and can be streamed across China Mobile’s music ecosystem.
Migu needs accurate and fully localized metadata including Simplified Chinese titles, artist names, composer and lyricist credits, genre tags, and rights ownership details. Distributors ensure metadata follows Migu’s formatting rules for proper search and classification.
Migu showcases music through curated playlists, editorial sections, telecom driven placements, trending charts, and exclusive promotions tied to China Mobile services. Popular tracks often receive additional visibility in featured recommendation zones.
Migu does not provide an international artist dashboard, but streaming metrics, playlist placements, and regional audience insights are made available through the distributor based on Migu’s internal reporting.
Royalties are based on listener activity, telecom subscription models, and Migu’s licensing agreements with rights holders. Usage data is reported to distributors, who then distribute earnings to labels or artists according to standard pay out cycles.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services