Unchained Music Distribution passport
- Platform
- Kuwo
- Site
- kuwo.cn
To get your music on Kuwo, distribute through Unchained Music. Releases typically go live within 24 hours to 7 days.
Kuwo Music is one of China’s most popular streaming platforms, offering a vast catalog of local and international tracks alongside curated playlists, live radio, and interactive features. By distributing your music to Kuwo Music with Unchained Music, you can connect with millions of listeners across Asia who value discovery and community driven music experiences. Our distribution model helps independent artists and labels expand their reach into one of the region’s most influential digital ecosystems.
Kuwo Music is a prominent Chinese music streaming platform established in 2005 and acquired by Tencent Music Entertainment Group in 2015. Known for its high fidelity audio offerings and personalized user experiences, Kuwo provides a vast library of over 30 million licensed tracks. The platform emphasizes immersive listening through features like 24 bit lossless audio, scenario based playlists, and karaoke functionalities. In May 2022, Kuwo Music launched functions tailored for four specific scenarios, sleeping, driving, working, and studying, to create a more practical and immersive experience for users. This initiative aims to meet diverse user needs, allowing the companionship of music in various daily activities.
The same four steps for every release, whichever stores you send it to.
Sign up and pick the plan that fits. Grow is one artist profile, Pro is three and adds editorial pitching.
Audio, artwork and the metadata that travels with them: titles, credits, release date and rights.
Select Kuwo at store selection, along with everywhere else you want the release to land.
A person checks the release before it leaves. It typically appears on the platform within 24 hours to 7 days.
Updated August 2026
Five questions, answered for this platform specifically.
Kuwo receives new releases through approved distributors and rights partners who deliver audio files, metadata, and artwork in Tencent Music Entertainment’s required formats. Once processed, the music becomes available across Kuwo’s apps and web platform.
Kuwo relies on accurate metadata including song titles, artist names, lyric formatting, and character support for both English and Chinese text. Distributors ensure the metadata is properly encoded and structured to meet Kuwo’s ingestion standards.
Kuwo uses personalized recommendations, curated playlists, and user driven features like comments and popularity rankings to highlight new songs. Tracks with strong early engagement often receive more visibility within the platform’s discovery sections.
Kuwo does not provide direct analytics access for international artists, but distributors typically supply performance insights such as streaming numbers, geographic reach, and playlist placements based on Kuwo’s reporting.
Kuwo pays royalties to rights holders through licensing agreements, and distributors handle the financial reporting and payouts to artists. Earnings are based on regional streaming activity and follow Tencent’s established payout cycles.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services