Unchained Music Distribution passport
- Platform
- Hungama
- Site
- hungama.com
- Social
- @HungamaStudio
Hungama is one of India’s largest digital entertainment platforms, offering millions of songs, music videos, and on demand content across Bollywood, regional, and international catalogs. With a strong presence in South Asia and a reputation for delivering high quality streaming experiences, Hungama has become a go to destination for music discovery and entertainment. By distributing through Unchained Music, artists can release their tracks to Hungama and more than 220 global platforms, expanding their reach and forging deeper connections with fans across India and beyond.
Hungama Music is one of India’s leading digital music and entertainment platforms, offering a vast catalog of songs, music videos, and regional content across multiple languages. Established in 1999 as part of Hungama Digital Media, the service has grown into a major hub for Bollywood soundtracks, independent releases, and global hits, catering to diverse audiences throughout India and the wider South Asian diaspora. Its interface emphasizes easy discovery, with curated playlists, mood-based stations, and personalized recommendations. In addition to streaming, Hungama Music integrates loyalty rewards, exclusive premieres, and cross-platform features that enhance user engagement. The platform works closely with major labels, studios, and independent artists to bring fresh content to listeners while supporting the growth of India’s digital music ecosystem. With strong mobile penetration and broad regional appeal, Hungama Music remains a key destination for fans seeking a rich and culturally attuned music experience.
Five questions, answered for this platform specifically.
Hungama ingests releases through approved distributors who provide audio files, artwork, and metadata formatted to the platform’s technical guidelines. After processing, tracks appear in Hungama’s catalogue and can be streamed across its mobile and web apps.
Hungama needs complete metadata including track titles, artist and composer names, lyric credits, genre tags, regional language indicators, and rights ownership information. Proper metadata ensures better visibility in search, charts, and editorial sections.
Hungama highlights new releases through curated playlists, Bollywood and regional language editorial hubs, mood based recommendations, trending sections, and promotional banners. Songs with strong early engagement often receive additional placement.
Hungama does not provide a global artist dashboard, but distributors deliver performance insights such as streams, playlist additions, and geographic listener data based on Hungama’s reporting.
Royalties are based on listener activity, licensing agreements, and subscription models. Hungama reports usage to distributors or labels, who then allocate revenue to artists according to standard royalty and pay out cycles.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services