Unchained Music Distribution passport
- Platform
- FLO
- Site
- music-flo.com
FLO is one of South Korea’s fastest growing music streaming platforms, known for its intelligent recommendation system and sleek, user friendly design. By analyzing listening habits and trends, FLO delivers highly personalized playlists that keep fans engaged and discovering new music. For artists, Flo offers a direct path into South Korea’s vibrant digital music scene, connecting them with audiences who value discovery and innovation. Through Unchained Music, creators can distribute to FLO alongside 150+ global platforms, ensuring their music reaches fans in one of Asia’s most dynamic markets.
Flo is a South Korean music streaming service developed by Dreamus Company, a subsidiary of SK Telecom. Launched in 2018, Flo offers a vast catalog of over 100 million songs, featuring a mix of K-pop, J-pop, international hits, and local Korean music. The platform is known for its AI powered music recommendations, personalized playlists, and real time charts that keep users updated with the latest trends. Flo also provides features like offline playback, mood based playlists, and a unique "Cover Song Home" to discover different interpretations of popular tracks. The service is available to users in South Korea, with special promotions for SK Telecom customers.
Five questions, answered for this platform specifically.
Flo ingests new releases through approved digital distributors who send audio files, artwork, and metadata in the platform’s required formats. Once processed, the tracks appear in Flo’s catalogue and become available to users across South Korea.
Flo requires accurate metadata including artist names, Korean and English titles where applicable, composer and lyricist credits, release dates, and genre tags. Distributors ensure that all data is formatted to South Korean localization standards.
Flo uses AI driven recommendations, curated playlists, trending charts, and genre hubs to highlight new music. Songs with strong early engagement, such as repeated streams, likes, and playlist adds, often gain increased visibility.
Flo does not offer a direct analytics dashboard for international artists, but distributors typically provide insights including stream counts, playlist placements, and regional listener activity based on Flo’s reporting.
Royalties on Flo are calculated based on listener activity, subscription type, and contractual licensing terms with rights holders. Payments are issued to distributors according to Flo’s reporting schedule, and artists receive earnings through their distribution partner.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services