Unchained Music Distribution passport
- Platform
- Site
- facebook.com
- Social
- @facebookapp
Facebook remains one of the world’s largest social platforms, connecting more than 3 billion monthly active users. It has evolved beyond traditional social networking into a multimedia ecosystem that integrates music, video, live streaming, and commerce. Through its Music Library, shared with Instagram and powered by global licensing agreements, Facebook allows users to add licensed songs to posts, Reels, and Stories.
Five questions, answered for this platform specifically.
Facebook incorporates licensed music into features like Reels, Stories, and the in app music library. Approved distributors deliver audio and metadata to Meta’s system, allowing creators to search for tracks and add them to videos shared across the Facebook ecosystem.
Facebook uses a rights management system called Rights Manager, which identifies copyrighted audio and ensures that usage aligns with licensing agreements. Once your music is delivered, the system tracks where and how it’s used to maintain proper attribution and royalty reporting.
Facebook requires high quality audio tailored for short form video playback. Distributors prepare and deliver the audio along with complete metadata, enabling Facebook to display correct artist names, track titles, and sound identifiers within the platform’s music tools.
Facebook doesn’t offer a standalone artist dashboard, but performance data, such as the number of videos using your track and the reach of those videos, is typically available through your distributor. These insights help artists understand how listeners and creators engage with their music.
Royalties are generated from Facebook’s licensing agreements with music rights holders. The platform reports usage to distributors, who calculate the resulting earnings and pass them along to artists based on Facebook’s reporting schedule and regional pay out structures.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services