Unchained Music Distribution passport
- Platform
- Facebook Rights Manager
- Site
- facebook.com
To get your music into Facebook Rights Manager, distribute through Unchained Music. Releases typically go live within 24 hours to 7 days.
Rights Manager is Meta's content matching system, the Facebook and Instagram equivalent of YouTube's Content ID. Registering your recordings means Meta can detect your music inside other people's posts, Reels and videos, and apply your policy to each match.
Facebook Rights Manager, now branded Meta Rights Manager, fingerprints audio and video so Meta can find matches across Facebook and Instagram, including Reels and Stories. Rights holders choose what happens on a match: monetize it, block it or simply track it. Direct access is application gated through Meta Business Suite and is designed for labels, publishers and rights administrators with exclusive control of their catalog, which is why most independent artists arrive through a distribution partner instead. Deliver your release through Unchained Music and your recordings can be registered for rights management on Meta platforms as part of the release, so uses of your music are matched to you rather than going unclaimed. Rights Manager is separate from the Facebook and Instagram music library that powers music stickers in Stories and Reels; that is a listening feature, while Rights Manager is the ownership layer.
The same four steps for every release, whichever stores you send it to.
Sign up and pick the plan that fits. Grow is one artist profile, Pro is three and adds editorial pitching.
Audio, artwork and the metadata that travels with them: titles, credits, release date and rights.
Select your stores and send the release to all of them in one go.
A person checks the release before it leaves. It typically appears on the platform within 24 hours to 7 days.
Updated September 2026
Five questions, answered for this platform specifically.
Rights Manager is Meta's rights matching tool for Facebook and Instagram. It fingerprints registered audio and video, scans uploaded content for matches, and applies the rights holder's chosen policy to each match. The available policies are to monetize the matching content, block it or track its usage statistics.
Meta accepts direct applications through a Facebook Page and Meta Business Suite, but approval is geared toward labels, publishers and administrators who exclusively control their catalogs. Independent artists usually enter through a distribution partner that already operates inside Rights Manager, which is the route Unchained Music provides.
When your recordings are registered and your policy is set to monetize, eligible matches on Facebook can generate revenue that is shared between the platform, the creator and the rights holders, and your share is paid through your rights administration chain. Earnings depend on the type of content matched and the programs Meta runs at the time.
Matching is automatic and does not know the uploader is the artist. If your own post is claimed or restricted, dispute the claim from the notification or ask your distributor to allowlist your official pages. A claim on your own upload is evidence that your registration is live and matching correctly.
Yes. Rights Manager requires that registered content is owned or exclusively controlled by the registering party. Recordings built on non exclusive beats or samples that other artists can also license generally cannot be registered, because the same audio would legitimately appear in other people's releases.
Set the release up in the app and it goes to this platform with the rest of them, delivered to spec and checked by a person first.
Upload the release yourself in the app, on the plan that fits, and send it to every store you want in one go.
Start DIYFor multi-release plans and label rosters, scoped with the services team before anything starts.
Apply for Artist & Label Services