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Distribution

Distribute your music to NetEase Cloud Music

Reach listeners in China through NetEase Cloud Music, one of the largest streaming services in the country.

How it works

NetEase Cloud Music delivery, handled properly.

To get your music on NetEase Cloud Music, distribute through Unchained Music. Releases typically go live within 24 hours to 7 days.

Live in 1 business day

Your release is checked by a human and delivered to NetEase Cloud Music within one business day.

100% of royalties

You keep everything NetEase Cloud Music pays out. No cut taken on your streams.

Correct metadata

Artwork, credits and metadata delivered to NetEase Cloud Music spec the first time.

How to

How to get your music on NetEase Cloud Music

The same four steps for every release, whichever stores you send it to.

  1. Create your account

    Sign up and pick the plan that fits. Grow is one artist profile, Pro is three and adds editorial pitching.

  2. Upload your release

    Audio, artwork and the metadata that travels with them: titles, credits, release date and rights.

  3. Pick your stores

    Select NetEase Cloud Music at store selection, along with everywhere else you want the release to land.

  4. Go live

    A person checks the release before it leaves. It typically appears on the platform within 24 hours to 7 days.

Create your account

Updated August 2026

Questions

What to know about NetEase Cloud Music

Five questions, answered for this platform specifically.

How does music get delivered to NetEase Cloud Music for streaming in China?

NetEase Cloud Music receives new releases through approved distributors and rights partners that deliver audio files, metadata, and artwork formatted to NetEase’s technical standards. After processing, tracks become available to listeners across the platform’s apps and web player.

What metadata requirements does NetEase Cloud Music have for new releases?

NetEase requires complete and accurately formatted metadata, including song titles, artist names, lyrics, and genre tags. Distributors ensure the metadata supports Chinese character encoding and meets NetEase’s content guidelines.

How does NetEase Cloud Music promote new artists and songs?

NetEase uses algorithmic recommendations, curated playlists, user-generated playlists, and social interaction features like comments and reposts. Songs that receive strong engagement often trend within personalized feeds and editorial sections.

Can artists view listener data for their tracks on NetEase Cloud Music?

NetEase does not offer a direct artist analytics dashboard for international creators, but performance insights, such as stream counts, listener demographics, and playlist placements, are typically provided through the distributor that delivered the release.

How does NetEase Cloud Music handle royalty payments for streams?

Royalties are calculated based on regional streaming activity and NetEase’s licensing agreements with rights holders. Earnings are reported and paid to distributors or rights partners, who then pass the revenue on to artists according to standard payout schedules.

Every major store

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