Live in 1 business day
Your release is checked by a human and delivered to Instagram within one business day.
Add your music to Instagram and Facebook so fans can use it in Stories and Reels.
To get your music on Instagram, distribute through Unchained Music. Releases typically go live within 24 hours to 7 days.
Your release is checked by a human and delivered to Instagram within one business day.
You keep everything Instagram pays out. No cut taken on your streams.
Artwork, credits and metadata delivered to Instagram spec the first time.
The same four steps for every release, whichever stores you send it to.
Sign up and pick the plan that fits. Grow is one artist profile, Pro is three and adds editorial pitching.
Audio, artwork and the metadata that travels with them: titles, credits, release date and rights.
Select Instagram at store selection, along with everywhere else you want the release to land.
A person checks the release before it leaves. It typically appears on the platform within 24 hours to 7 days.
Updated September 2026
Five questions, answered for this platform specifically.
Instagram sources music through approved digital distributors connected to Meta’s music delivery system. Once submitted, your track appears in Instagram’s in app sound library, allowing users to add it to Reels, Stories, and posts where music is supported.
Instagram uses short form, high quality audio files optimized for social media playback. Distributors prepare the audio segment and metadata so that the platform can display the sound name, artist credit, and original track information in the Instagram interface.
When users add your track to a Reel or Story, Instagram logs the sound usage through its internal rights system. These metrics, views, plays, shares, and sound trends, are reported back to your distributor, which provides analytics and royalty data to artists.
Yes. Instagram supports different versions as long as each is delivered with accurate metadata and its own ISRC. Variants like sped-up edits or acoustic takes can trend independently, giving your music broader visibility across different creator communities.
Instagram pays royalties through licensing agreements with rights holders, and those payments flow through the distributor that delivered your music. Earnings are calculated based on usage across Reels and Stories and appear in the artist’s royalty dashboard following the platform’s reporting schedule.
